A customer journey map is a visual storyline of every engagement a customer has with a service, brand, or product. The customer journey mapping process puts the organization directly in the consumer's mind to better understand the customer's processes, needs, and perceptions.

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them.

An affinity diagram is a collection of large amounts of data that is organized into groups or themes based on their relationships. The affinity diagram process is great when you want to make sense of insights gathered during research, as well as when you want to organize ideas generated during ideation sessions.

Heuristic evaluation is one of the most widely used methods where designers can assess the usability of a product or service in a holistic manner. Usability heuristics, in other words, include some golden principles that can be followed by anyone in the field of design. 

User interviews are one of the most flexible and adaptable methods—they are powerful tools for uncovering new opportunities and generating ideas during the discovery phase, complement both qualitative and quantitative evaluative methods, and can be used in conjunction with ongoing listening continuous methods to keep up with changing customer needs and opinions over time. 

A messaging strategy serves as a vital roadmap for businesses to effectively communicate with their target audience, convey their unique value proposition, and achieve their marketing goals. It helps establish brand consistency, build trust, and create meaningful connections with customers.

User experience discovery involves understanding the needs, behaviors, and challenges that users face. For startups in the earliest of stages, similar methods will be used to uncover the current state and needs of the business.

UX storyboarding is the process of visualizing your user's interaction with the product in the form of a storyboard. A storyboard represents the sequence of events in the form of pictures or sketches, where each separate picture is a specific action.

Prioritization allows the product team to standardize and identify the value of each user story in conjunction with the product and development team. This makes it possible to compare different stories and confidently decide which one is the right one for the development team to start with.

Story mapping is a method for arranging user stories to create a more holistic view of how they fit into the overall user experience. A user story is the smallest unit of work in an agile framework. It's an end goal, not a feature, expressed from the software user's perspective.

UX sketching is a crucial, yet often overlooked, aspect of user experience design. Sketching is a very efficient way of communicating design while allowing designers to try out a multitude of ideas and iterate them before settling on one.

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